Digital Project Manager

Cassandra Menga

My role as a Digital Project Manager is a thrilling journey through communication and web marketing activities, providing consultancy for both profit and non-profit entities. My venture into web marketing began in 2010 in England, where I collaborated with a multinational, earning the prestigious title of Google Partner. Returning to Italy, I worked with local SMEs and co-founded my business with other partners.

Throughout my career, I’ve consistently expanded my skills, delving into areas such as neuromarketing, storytelling, empathic communication, and agile methodologies. My role involves managing complex digital projects, ensuring effective communication with clients and team members. In an ever-evolving industry, staying abreast requires adaptability, creativity, and a strategic vision.

One of the most rewarding aspects of my job is the opportunity to apply diverse skills, shaping projects that resonate with clients’ goals. From developing comprehensive communication strategies to implementing web marketing campaigns, each project is a unique journey.

The challenges lie in interpreting clients’ visions and tailoring solutions to their specific needs. Effective communication forms the basis of my interactions, both with clients and the team. My experiences have taught me that success in this field goes beyond technical skills; it’s based on empathetic understanding, strategic thinking, and continuous learning.

Embarking on a career in digital project management doesn’t follow a predetermined path. My personal transition from a multinational environment to collaborating with local businesses exemplifies how acquiring diverse skills and continuous learning are crucial to navigate the complexities of the digital landscape.

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